Every stone makes a wall: Clouds of gifts

THEY DESERVE THE LEG

Real way, 102 (catarrh)

Clouds of gifts it's Chelo's dream come true, a brave Valencian who twelve years ago transformed her passion for giving into a life project. This store in Catarroja has become a point of reference for those looking for a special gift, a detail that speaks from the heart. “Nice gift” is the motto and philosophy you will find in its space, full of stories and emotions. The Barranch del Poio was swept away by the past 29 of October and Chelo felt fear, doubts and uncertainty. But he also discovered the great support network he has built over the years. Customers, suppliers and friendships have turned over for him to raise the blinds again and illuminate the town with gifts.

Chelo carefully selects each book, every young designer(a) and every product, always prioritizing local marks. Besides, the digitization of the store, started five years ago, has allowed you to continue offering part of your selection online, to be able to minimally save the Christmas and Kings campaign. Unlike the big platforms, Núvolos de Regals offers a much closer and personalized service, with express deliveries in 24 hours and a customer service that cannot be matched by a management center with thousands of employees. Well, do we want a world of clouds of gifts chosen with love or a world of impersonal boxes from a multinational?

We buy, Chelo is immersed in reconstruction. Recognize that the road is not easy, with unforeseen expenses and many unknowns, but his illusion is intact. With the support of the community and tireless determination, he sees this adversity as an opportunity to reinvent himself. The future of Gift Clouds (like that of so many other post-Dana businesses) is at stake. For that, Chelo appeals to keep trusting in neighborhood commerce and to understand the importance of the “conscious purchase”. Because behind every beautiful detail, there are people, stories and a passion that nothing can erase. Hui, the project is already better than it was because of the esteem it has received around it, and we know that Chelo's love for what he does gives him the strength he needs every day to make him reborn. Who wants the sky full of Clouds of gifts? MARÍA DE QUESADA

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