TUESDAY TO SATURDAY: 10-19H. 1/2€
SUNDAYS AND HOLIDAYS: 10-14H. DEBATE
FALLER MUSEUM. Pl. Monteolivete, 4
The relevance of the first Faller posters is so profound that they deserved their own room within the Faller Museum. To the gene, the institution integrated in a single space the posters about the Fallas celebrated since the year 1929 fins a 1940; total, twenty posters (between winners and losers) used to announce the quintessential Valencian festival in the most turbulent years of the city's recent history. The tour begins with the first poster of the party, commissioned by the Valencian Society for the Promotion of Tourism in the year 1929 to the famous Josep Segrelles. The following year it would be the City Council of Valencia who, for the first time, would call for the creation of the official poster, work of Vicente Canet. Then came artists of the stature of Rafael Raga, Antonio Vercher or the wonderful Manuel Monleón and Vicente Ballester, clearly influenced the latter by the modernist and postcubist movement.
Then the Civil War would break out, paralyzing the contest of 1937 a 1939, until its rebirth the 1940 with a work by José Amérigo Salazar, with flags of Spain and La Senyera and the motto "Year of victory, 1939” — possibly one of the requirements to enter the competition —, which appeared in a recent restoration, since the author had covered it with black paint. Total, the Faller Museum has 140 posters about Falles, Since the year 1929 until the present day, signed by the crema of the Valencian poster artists of the 20th century and the first quarter of the 21st. Fins a l’any 1976 the first female winner does not appear, María José Tornero, pioneer who opened the way for Carolina Bartesaghi, Marisa Llongo Tamarit, Mónica Guallart and Sonia Montalt Molina. You will see them, surrounded by great designers of yesterday and today, like Secrets, Santaeulalia, Nephew, Didac Ballester, Estudi Menta or Democracia Studio. AU
