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The third transformation of Gens Bombs Since the opening of the 2017 take the path of digital art. In Valencia we have had virtual exhibitions at the Ateneu Mercantil and La Marina de Valencia, also to the Bancaja Foundation, But The new project that opens now in Marxalenes by Layers of Reality will be exclusively dedicated to developing and exhibiting digital art projects after a technological investment of 2.5 millions of euros (The structure of the space has hardly been touched) that has set up the exhibition rooms, immersive, Interactive I of Metavers, the largest in Europe. The idea, they say they, is to add layers to the reality of our world. That is to say, create digital exhibitions and immersive experiences. Like this, The old Valencian Factory of Hydraulic Bombs will no longer be a showcase of the important collection of contemporary photography and art of the Foundation for Love Art to project on its white walls of light beams of light. At least fifteen years, This says the agreement signed by Bombas Gens and Layers of Reality. The center has lived a few years of instability and has found the start of this new project specialized in developing programs related to digital art that comes from Barcelona. There they have a center called ideal, they expanded to Madrid collar in the Nau 16 del Matadero and now arrive in Valencia, turning the program of what had been a contemporary art center to use, With exhibitions of physical works, of those that are framed and attract dust. When the technological revolution has spread to all areas of our life, In the midst of debate about the benefits and abuse of artificial intelligence (IA), Bombas Gens rises to the wave of metavers together with a company that boasts rigorous in the contents it elaborates to invent new ways of interacting with culture. 21st Century tools, they say, To get closer to Monet's work, Klimt, Kahlo, Tutankhamun, Sorolla or Dalí with virtual exhibitions and immersive experiences accessible to all audiences. It will be the Catalan surrealist painter who starts the exhibition program El 26 March March occupying the immersive room and the metaverse, equipped with state -of -the -art virtual reality glasses, under the title Cibernetic dalí. Then they will come The route. Modernity, Culture and uncontrol about the successful Destroy route which unfolded on the Saler road in the years 80-90; i Valencia Photographic Memory, ja al 2025, A chronicle of the city from the end of the 19th century to the present built with photographs of anonymous and recognized artists, nationals and internationals.
But before, From twelve to twenty March, The Center opens its doors for everyone to go to see the planting of a digital fault with artificial intelligence [12/3] and its corresponding digital burning [19/3]. This immersive piece will make a snack of eye to the industrial past of the building that houses it and will be the official presentation of the new project that lands in Valencia. There is more. The future program contemplates concerts where a pianist will carry a special helmet that collects the data of the electrical activity of his brain and will make them real -time in visual art projections according to his emotional state. In them Media Server SessionsDigital art works will be presented by local and international artists showing the creation possibilities offered by new technologies. The inaugural program will have the work Paradox d’Lily, and mapping in 3D that plays with the concept of traveling in time; Paramnesico of Desilence, that combines dreams with reality; i, newly created, Compost, of the Australian digital artist established in Valencia Lauren Moffatt. The digital also interrelates with physical subjects, leather, up the stage. In the fall, Digital artists and poets will interact technology, poetry, image and music to generate new creative formats in the International Festival of Visual Poetry. One of the events of this first edition will be dedicated to the Valencian Vicent Andrés Estellés, of what this year commemorates the centenary of his birth. In addition, the Biennial Art-ia, artificial intelligence and creativity will be a three -day cycle full of lectures, round tables and exhibition of projects and experiences that revolve around the AI. They already gave us a track at a press conference: The AI is artificial, But he is not smart. still.
Looking with perspective, We can say that Mercadona is behind two of the cultural centers that Valencia has been born in recent years. At the end of 2023 He opened his doors of the Hortensia Herrero Art Center promoted by the foundation that presides over the wife of Juan Roig, Maximum shareholder in the supermarket chain, i al 2017 Bombs were inaugurated from the hand of another millionaire businessman related to Mercadona, José Luis Soler, and of his wife, Susana Lloret, Vice President of Bombas Gens. Soler is Ubesol co -owner, Company manufacturer of Drug and Personal Hygiene Bosque Verde and Deliplus that nourish the Stones of Mercadona. The cardiovascular accident that suffered in the 2019 It forced the collection to be closed and triggered a series of actions aimed at thinning the Bombas Gens skeleton, one of them, the distance from the former director of the Modern Tate Vicent Todolí, Advisor to the collection until then. Later the IVAM was the artistic director of the center, Nuria lipita, who was replaced by Portuguese Sandra Guimarães. This one, After three years running the ship, Va Botar de l’ organizationigrama per to direct the Helga Alvear de Cáceres Museum. This, While the Foundation negotiated with the Generalitat Valenciana the donation of a part of the José Luis Soler Vila collection (Before for love of art) In the administration via the IVAM. well, indefinition suffered by Bombas at all in recent years ends here, With the transformation of the old factory into a renamed center that will maintain a permanent schedule of digital arts. It remains to know what will happen with the valuable art collection that have been kneaded in recent years Soler and Lloret. S.M.
