UNTIL SUNDAY 11/9
CCCC. Museum, 2
The image and visual identity surrounding the fruits are an example of how design is present in our daily lives more than we imagine. This exhibition is a project that has collected packaging designs since the end of the years 50, and that count no more and no less than with 250 silk papers, 120 boxes and 360 tags, which are the result of market searches, printers, marketers, and private collections. A visual development previously marked by illustration, which has evolved into typefaces, colors plans i llamatius. This exhibition is part of the programming of the World Design Capital Valencia 2022, and constitutes a compendium of that valuable work that is part of our social imaginary through a product as everyday as fruit, with special attention to our orange. SNOWFLAKE
