This week the author of the book gives us an interview I present, therefore I exist (Planet), Miguel Ángel Guisado. Guisado has played since 1993 management positions in public and private companies. Besides, He is a visiting professor of presentation and managerial communication skills at almost a dozen business schools and a lecturer.. Founded a company in 2008 to train and advise professionals in their presentations and public interventions in which, at the moment, He is a Management Communication advisor. GINÉS J. VERA
A presentation is an act of living communication, he tells us in his book, destined to change a part of the world. Beyond the encouraging and grandiloquent, Tell us the importance of a good presentation as a communicative act in itself, either in the workplace or outside of it.
A little grandiose it does sound, The truth is… although that “part of the world” is very small. (a department, a company, a project…). More than just telling you in general about the importance of a good presentation, I'm going to go to two specific cases, one of which is told in the book: the case of a business professional who had proposed a certain project on two occasions to obtain its approval and had not achieved it; when he had a third chance, What it did was change the presentation of the same project (exactly the same) y, on this occasion, was approved without question. The other case is that of a company manager who reduced the duration of tedious board of directors meetings. 4 hours to about 45 minutes, without losing quality of information. You have to experience it to believe it. That, not to mention the enormous personal satisfaction of the person making the presentation…
He tells us in his book that nine out of ten presentations are a fiasco, according to the renowned specialist in new technologies and marketing Guy Kawasaki. It is a very high percentage, According to your experience, what are the most relevant factors to which this information can be attributed??
We are not guilty of that fact. It's like they examine your driving license without having done any practice before., but only having seen some videos of someone driving. We have not been taught to do it and, in most cases, We have only witnessed “it has always been done this way” presentations that become our only reference. The good thing is that it can be fixed very quickly... as long as the leadership broadens its perspective on the enormous power of the (hello good) presentations. Teaching how to do it differently is useless if you do not convince you that that way is much better than what they know.. Hence, one of the barriers is also the famous comfort zone of each one..
We find numerous examples, quotes and highlighted texts that emphasize relevant aspects, including sometimes going into practice and making notes as a personal exercise. In this line, I highlight the 'morals' in the different chapters of his book.. Tell us about them.
It's hard to write a laugh, but allow me to put a haha of sympathy for your question. Well, as in the stories that give us a lesson wrapped in a story, I wanted to summarize the philosophy of each section in a few lines, that remind us of the reason for the dozens of previous pages, something like a call to action, a “trust me and jump into the pool”, that is full and warm”.
We have been told so many things about non-verbal language and its importance in the act of communication.… Including a myth: that the words themselves only mean the 7% of our communication, that the rest is non-verbal. Tell us about this nonsense that we have been dragging on since the late '60s..
Man, more than nonsense (which is, for the record), It is a misinterpretation of this research by taking it out of its context. Dr himself. Mehrabian carries 40 years of putting up with this nonsense, fruit of an excessive simplification of its results. I like to say that any numerical figure that attempts to reflect the reality of communication can only be indicative., and in no case mathematics (Imagine!). That of 7, 38 y 55% I was only referring to when we are talking about emotions and attitudes. Start explaining an income statement with mime... If you can do it, it would be the bomb.
