José Martínez-Medina and Artistic Innovation in Valencia

UNTIL SUNDAY 16/4
THE SHIP. University, 2

L’Valencian Archive of Design He claims to the ship the figure of José Martínez-Medina as the promoter of the artistic avant-garde of the twentieth century, highlighting the connection between design and art in Valencia in the sixties. Martínez-Medina put on the front (along with his brothers) of the founded mobile fabric per are the 1952 and did not only engage in business management, started working as a designer within the company and, According to the sample commissioner, Vicente Pla, It was very important in the modernization of the Valencian furniture and interior design. In addition, their interest in the most innovative artistic creation, Breakfast and irreverent made the store that the family ran on Poeta Querol Street in the year 1962 becomes a kind of gallery where the work of the most modern creative minds of the moment was displayed: José María Yturralde, Manolo Valdes, Aurora Valero, Ana Peters, Camelia López, Artur Heras, Ximo Michavila, Rafael Armengol… With work of the Martínez Guerricabeitia Collection, of theVAT and of the artists and their heirs, The Valencian Design Archive puts the name of the designer José Martínez-Medina in the map, Great promoter of the Valencian artistic avant -garde of the second half of the last century. AU

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