UNTIL SUNDAY 2/10
MuVIM. Quevedo, 10
The Francoist State apparatus promoted in 1964 a large-scale propaganda campaign under the motto “XXV Years of Spanish Peace”. The objective was to present the regime as a guarantor of Peace, reinforcing a lying dichotomy, or me, or chaos. The war, that ghost… And improve the foreign image of Spain, greatly harmed by the cruel executions of the Franco government in 1962 y 1963: the repression on the striking miners of Asturias and on the participants in the Munich “Contubernio”, and the shootings of two anarchist militants and the communist leader Julián Grimau. The mobilization orchestrated by Manuel Fraga from the Ministry of Information and Tourism, which included a strong investment in graphic design with a refreshing aesthetic, It became a very successful political communication maneuver in the context of the Spain of developmentalism with its incipient mass tourism and the generalization of household appliances and automobiles., and it is worth diving into it. This is what MuVIM does in 25 years of peace? The washing of the image of Franco's regime in 1964, expose magazine covers, articles, posters, religious prints, photos of the tourism that was beginning to fill our beaches, United States flags that were distributed to joyfully welcome Eisenhower on his visit to 1959 (the regime was anti-communist, the only thing that mattered), stamps and coins with the effigy of Franco, “leader by the grace of God”. Propaganda materials to present economic growth as the direct consequence of Franco's peace, ignoring authoritarianism and repression.
The exhibition is complemented by a second part entitled Iberian bullring, just like the publishing house founded in Paris in 1961 by five political exiles aimed at readers on this side of the Pyrenees. Between 1962 y 1982 He published more than 150 books and a magazine of very notable quality, Iberian Bullring Notebooks, in which political issues were discussed, economic and social, along with some literary texts, in 62 numbers. They collaborated in it, among others, Manuel Castells, Joaquín Leguina, Pascual Maragall, Manolo Miralles, Antonio Saura, Jose Ortega, Ricardo Zamorano or José María Gorriz. The exhibition Iberian bullring. An intellectual exile in the time of Francoism presents a compilation of collections from the library and archive of the Antonio Pérez Foundation at the MuVIM (Cuenca) which includes the publisher's publications Iberian bullring, los Notebooks and some original documents that, for years, Antonio was hoarding. Also a selection of paintings, drawings and engravings from the permanent collection of some of those artists who participated giving a different artistic approach to a publishing house that posed a critical challenge to the intellectual repression that was experienced in Spain. AU
