UNTIL SUNDAY 12/6
VAT. Guillem de Castro, 118
It has been a few years since the socio-cultural phenomenon that flourished on the Saler road in the 1980s and 1990s called Ruta del Bacalao has been claimed., for example, with the reprint of the book In Ecstasy by John M. And oils (Barlin Books) or the creation of the podcast Valencia Destroy d’Eugenio Viñas. Now it is the IVAM that joins the current by keeping an eye on the graphic sphere of that Valencian club scene that spontaneously flourished a youth subculture of local scope turned into a social phenomenon of masses until it died of success. graphic route. The design of the sound of Valencia it is composed mainly of posters signed by renowned designers and illustrators such as Paco Bascuñán (responsible for the image of the iconic ACTV together with Quique Company), Javier Mariscal, Micharmut, Paco Roca and Daniel Torres, and other anonymous or created by waiters, disc jockeys, public relations, printing press workers and people who were connected in one way or another with the circuit. The aesthetics of the posters results from zeitgeist of the Valencia of the time and of the movement itself, we find them in vignette format, with sexist tufo, “blasfems”, imitating the posters of the running of the bulls, in the Miró style, of Soviet or avant-garde aesthetics, remembering the metropolis de Fritz Lang, hedonists, destructive (here is a wrecked car), of evasion, inclusive or winking at urban tribes. The graphic production of originally counter-cultural spaces such as Espiral, Chocolate, Spook, Puzzle, Arena and ACTV receives the capital art seal of the artistic institution par excellence of the Valencian Community. AU
