What are the current motivations for wanting to build a "brand" will be addressed, a unique identity that, on occasions, also expresses values. Promotion strategies, the desire to stand out or the search for sponsorships or clients will also be considered.
tuesday, 25 of November, 19h > Sala d'Actes
round table 1 – From failure to brand. How marks are created within the fault commissions
With Alma Gomis, marketing professional; Marcos Soriano, Chapter of the Fatal Duc of Gata; Vermilion shell, fallera of the Mossen Sorell-Corona commission and doctor; Paloma Mas, fallera of the commission J. J. Major and graduate in Audiovisual Communication and Advertising and Public Relations. moderate, Quique Collado.
Wednesday, 26 of November, 19h > Sala d'Actes
round table 2 – Marked by the Fallas
With Julio Tormo, journalist; Miguel Santaeulalia, Artista falls; Ibán Ramón, designer; Reyes Pe, artist. moderate, Olga García Salguero, fallera and responsible for the social networks of La Falla Plaça del Pilar.
